Copyright © Glenn Jones
http://www.Extreme-Profits.com
Business blogging is an incredible online marketing tool that can save you thousands of dollars with just a little planning and a focused goal in mind. Blogs are a user-friendly, customized and a flexible medium for disseminating information that can be effective in positioning your products or services in the marketplace.
Companies engaging in business blogging have a definite advantage over their competitors who don't. Here are some reasons why:
Word-of-Mouth. A recent survey revealed that there are currently 14 million blogs with 80,000 more being added each day and that about 30 percent of the 50 million users are also blog readers. Imagine how much exposure your company will have, if your products are seen through blogs. On the Internet, information spreads very quickly. This is a good thing, assuming that you are presenting a high quality message. An unprofessional blog spreads quickly too! Your blogs have the potential to be passed on to hundreds of possible customers. This is word-of-mouth in its purest form.
Awareness and loyalty Blogging provides a means of open communication with your customers and this in turn helps create trust and loyalty. Knowing that you are there to respond to their questions and comments makes them more willing to try your products and services.
Feedback A blog works great if you are doing research. By reviewing your customer comments, you instantly have feed back of what they like, dislike, or what needs improving. This allows for quick corrective action. Most people like to give their opinion, and in a blog setting, they are likely to be more candid in their remarks. This is why the whole social networking phenomena are so powerful!
For the best marketing results, actively promote your business blogs by submitting them to blog search sites and directories that attract your target customer group. Always paste your company website url somewhere in your blog. Make sure you provide, fresh, useful content when you post to your blog. There is very little time delay when you blog. Remember you are "talking" to a worldwide audience!
Really Simple Syndication (RSS) The use of RSS feeds is a great companion tool for your blogs. This is just another way to help people find your information. More visits means more sales. This is a user-friendly technology that should be utilized by anyone serious about his or her business.
If you are now see the potentials of business blogs for marketing and targeted sales, are ready to start blogging? The answer is NO! Like every other endeavor in life, you must go through a learning curve to develop those skills that will lead to your success. It might be ok to learn by trial and error on a personal blog site, however, for your business you need to get it right the first time. First impressions are important.
Here are some steps that you can take as you prepare to become a master blogger:
First: There are several websites available that will teach you the dos and don’ts of blogging, READ them! Look at what your competitors are doing and strive to make improvements. Don't reinvent the wheel – follow those who have gone before. Follow these practical steps:
a. Study blog design. Blog hosting services often provide pre-designed templates. You can also have custom sites designed to meet your requirements. You are only restricted by your budget!
b. Choose the topics that will be the theme of your blog site. Its good to have several topics you want to present in your blogs. These topics should be relevant to your business objectives. The primary goal is to attract loyal customers for your business. Your blog represents you in the market place. Be professional, truthful and try to express your company's goals and ideals to your readers. Keep things simple. This is only a tool to direct customers to your official web site where you have the opportunity to go into greater detail.
Second: When you have a clear idea of what you want, go ahead and set up your blog. You can make adjustments as necessary to refine and improve your blog. Blogging is a long-term commitment. Try to post information on a regular basis. Remember that the only good content is fresh content. I am sure you will soon discover that your time and effort will have been well spent.
Good luck and good blogging!
Thursday, April 26, 2007
Monday, April 23, 2007
Back To Basics For Affiliate Marketers
Copyright © Glenn Jones
http://www.Extreme-Profits.com
Do you want to become a successful Affiliate Marketer? Where do you start? How do you make it to the big league? These questions are in the minds of all affiliate marketers who want to make it big in this business.
Affiliate marketing can be one of the easiest and most effective ways to earn money online. The wise affiliate marketer plans every campaign and executes it the best of his ability. You must also maximize your potential to earn by utilizing the right tools. We have consulted some of the most successful affiliate marketers in the business and below are their top three picks of necessary tools for a successful affiliate marketing business.
Important Tool #1: Your Own Website
It is true that you can have some success as an affiliate marketer without your own website, however, the growth and profitability will be severely limited. If at all possible, get your own site. It must look professional and be user friendly. Your site is representing you! Even if you have the best products and services in the world, if your site is sloppy and hard to use, customers won't be back. Therefore, you must first concentrate your efforts on building a website that is the very best you can afford. This will be money well spent!
It is important to remember that most web users go online to look for information, not necessarily to buy something. If you can provide pertinent information as well as relevant products, you will be well on your way to a successful marketing career! People will love articles, pictures, or links that are appealing and helpful. Keep in mind that, on the Internet, content is still king and good quality content will keep your customers coming back over and over again. Fresh content will also result in a higher ranking with the search engines. By posting relevant and useful information, you establish yourself as an expert in the field, and someone to be trusted. By establishing a good reputation you will build a strong customer base.
Tool #2: The Use of Incentives
Competition is extremely fierce in the affiliate marketing world. You must always stay one-step ahead of your competition to ensure that you capture a fare share of your target market. One-way to grab the attention of your site visitors is to offer something for F R E E or at a reduced rate. The purpose of this strategy is to collect the contact information from each visitor who visits your site. These visitors can then be contacted as part of your opt-in email list. The saying goes that "the money is in the list". Building an opt-in email list is one of the best ways to gather prospects. There are any numbers of products available to offer your visitors that will be free to you and yet prove to be help to your customers.
Tool #3: Promote Link Popularity
The importance of attracting highly targeted traffic to your website cannot be over emphasized. Attracting people to your site must be one of your top priorities. Since most people visit the web by using a search engine, it is crucial that your site appear as close to the top of the list as possible. Search engines use various secret formulas to determine page rank, however, it is well known that link popularity plays a major role in this determination. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.
One way to do this is to write articles, blog, or submit information to forums. Again, because of the hunger of the search engines for fresh, relevant content you have an opportunity to promote your website. Insert your website's link information in the author resource box for articles or in the body of your blog or profile information. Each time your article is published, you gain greater exposure for your site. The more sites you submit your articles to, the better your link popularity will become. Remember to make your articles original, relevant and fresh so that more websites will pick it up and post it.
If you will master the use of these three strategies, you will have taken some giant strides toward your goal of affiliate marketing dominance! Never stop learning, never give up, and always be willing to adapt to change.
http://www.Extreme-Profits.com
Do you want to become a successful Affiliate Marketer? Where do you start? How do you make it to the big league? These questions are in the minds of all affiliate marketers who want to make it big in this business.
Affiliate marketing can be one of the easiest and most effective ways to earn money online. The wise affiliate marketer plans every campaign and executes it the best of his ability. You must also maximize your potential to earn by utilizing the right tools. We have consulted some of the most successful affiliate marketers in the business and below are their top three picks of necessary tools for a successful affiliate marketing business.
Important Tool #1: Your Own Website
It is true that you can have some success as an affiliate marketer without your own website, however, the growth and profitability will be severely limited. If at all possible, get your own site. It must look professional and be user friendly. Your site is representing you! Even if you have the best products and services in the world, if your site is sloppy and hard to use, customers won't be back. Therefore, you must first concentrate your efforts on building a website that is the very best you can afford. This will be money well spent!
It is important to remember that most web users go online to look for information, not necessarily to buy something. If you can provide pertinent information as well as relevant products, you will be well on your way to a successful marketing career! People will love articles, pictures, or links that are appealing and helpful. Keep in mind that, on the Internet, content is still king and good quality content will keep your customers coming back over and over again. Fresh content will also result in a higher ranking with the search engines. By posting relevant and useful information, you establish yourself as an expert in the field, and someone to be trusted. By establishing a good reputation you will build a strong customer base.
Tool #2: The Use of Incentives
Competition is extremely fierce in the affiliate marketing world. You must always stay one-step ahead of your competition to ensure that you capture a fare share of your target market. One-way to grab the attention of your site visitors is to offer something for F R E E or at a reduced rate. The purpose of this strategy is to collect the contact information from each visitor who visits your site. These visitors can then be contacted as part of your opt-in email list. The saying goes that "the money is in the list". Building an opt-in email list is one of the best ways to gather prospects. There are any numbers of products available to offer your visitors that will be free to you and yet prove to be help to your customers.
Tool #3: Promote Link Popularity
The importance of attracting highly targeted traffic to your website cannot be over emphasized. Attracting people to your site must be one of your top priorities. Since most people visit the web by using a search engine, it is crucial that your site appear as close to the top of the list as possible. Search engines use various secret formulas to determine page rank, however, it is well known that link popularity plays a major role in this determination. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.
One way to do this is to write articles, blog, or submit information to forums. Again, because of the hunger of the search engines for fresh, relevant content you have an opportunity to promote your website. Insert your website's link information in the author resource box for articles or in the body of your blog or profile information. Each time your article is published, you gain greater exposure for your site. The more sites you submit your articles to, the better your link popularity will become. Remember to make your articles original, relevant and fresh so that more websites will pick it up and post it.
If you will master the use of these three strategies, you will have taken some giant strides toward your goal of affiliate marketing dominance! Never stop learning, never give up, and always be willing to adapt to change.
Thursday, April 19, 2007
Affiliate Marketing - Do You Need a Website?
It has been said that to do business on the World Wide Web, you must have your own website. This is your "company" headquarters in cyberspace. Your very own digital store where you transact business with potential customers and where you offer the products you have for sale. A website is a good thing to have ,but not absolutely necessary to get started as an affiliate marketer.
Is it really possible? If so, how? I am glad you asked. We will now discuss some alternative strategies that will allows you to make the most out of your affiliate marketing campaigns without having your own webpage presence on the web.
Before we go any further, lets define Affiliate Marketing. Affiliate marketing is a program whereby the affiliate earns commissions for every successful sale they make of products or services of an affiliate merchant. They make the products; you sell them. This is a win / win situation. The merchant can get his products before a much larger audience, and at the same time you can earn commissions on your sales. The sales page, payment processing, digital delivery, and post sales follow-up are usually done by the merchant. You are using their web page and that is why you don't have to have one of your own.
Where do you start? There are thousands of merchants seeking affiliates. Your task is to find the best possible products with the highest possible compensation plan. Once you sign up as an affiliate, you will be assigned your unique url affiliate link. Your affiliate links are very important. Be sure you copy them exactly into your web sites. When someone clicks your url link they are directed to the merchants signup or sales page. They will tell the system that you referred the visitor. Marketing the merchant’s goods or services without the benefit of a website will involve some effort by you. How can you get your affiliate page visited by customers? Here are some successful strategies:
· One of the best strategies is Article marketing. Article directories are hungry for fresh content. Write an article about and submit it to numerous article directories. In the resource area of the submission page, you will be allowed to insert your affiliate url along with information about yourself. Some article directories will even allow you to insert your links in the body of the articles themselves. Always read the submission guidelines for each directory. Here are a few places to get you started with your article marketing campaign: www.ezinearticles.com , www.goarticles.com and www.isnare.com .
· A second option is to use Forum and blog marketing. There are thousands of online communities, or forums, that can be used by you to promote your affiliate products. Most forums and blog sites provide a place for you to tell the other forum members about yourself. Always insert your url as part of this process. The more times you post, the more times your url is seen! For every post you make, your signature box would appear. Post a thousand messages, and you’ll have a thousand pages advertising your affiliate links! Try to use blog sites and forums that are relevant to your affiliate product. To find the appropriate online community, visit http://www.link-advantage.com/search . It is the quality of visitors that is most important, not the quantity!
· A third method of promotion is to Advertise in eZines. This method has some cost involved. Most eZines charge for their advertising space. However, you can expose your affiliate links to large numbers of targeted prospects using this approach. Imagine if the eZine has a list of 10,000 people. You’d immediately be able to reach 10,000 quality leads with your one advertisement! If it's in your budget, this may be your best bet. Just remember to always use your affiliate link in your ads.
As I am sure you can see by now, not having your own website should not stop you from having a successful online business. Most of the strategies we have discussed here can be done without spending a single dime. Now is the time for action; pick your product, join up, and start building your own profitable business!
http://www.freedom.ws/glenno
Is it really possible? If so, how? I am glad you asked. We will now discuss some alternative strategies that will allows you to make the most out of your affiliate marketing campaigns without having your own webpage presence on the web.
Before we go any further, lets define Affiliate Marketing. Affiliate marketing is a program whereby the affiliate earns commissions for every successful sale they make of products or services of an affiliate merchant. They make the products; you sell them. This is a win / win situation. The merchant can get his products before a much larger audience, and at the same time you can earn commissions on your sales. The sales page, payment processing, digital delivery, and post sales follow-up are usually done by the merchant. You are using their web page and that is why you don't have to have one of your own.
Where do you start? There are thousands of merchants seeking affiliates. Your task is to find the best possible products with the highest possible compensation plan. Once you sign up as an affiliate, you will be assigned your unique url affiliate link. Your affiliate links are very important. Be sure you copy them exactly into your web sites. When someone clicks your url link they are directed to the merchants signup or sales page. They will tell the system that you referred the visitor. Marketing the merchant’s goods or services without the benefit of a website will involve some effort by you. How can you get your affiliate page visited by customers? Here are some successful strategies:
· One of the best strategies is Article marketing. Article directories are hungry for fresh content. Write an article about and submit it to numerous article directories. In the resource area of the submission page, you will be allowed to insert your affiliate url along with information about yourself. Some article directories will even allow you to insert your links in the body of the articles themselves. Always read the submission guidelines for each directory. Here are a few places to get you started with your article marketing campaign: www.ezinearticles.com , www.goarticles.com and www.isnare.com .
· A second option is to use Forum and blog marketing. There are thousands of online communities, or forums, that can be used by you to promote your affiliate products. Most forums and blog sites provide a place for you to tell the other forum members about yourself. Always insert your url as part of this process. The more times you post, the more times your url is seen! For every post you make, your signature box would appear. Post a thousand messages, and you’ll have a thousand pages advertising your affiliate links! Try to use blog sites and forums that are relevant to your affiliate product. To find the appropriate online community, visit http://www.link-advantage.com/search . It is the quality of visitors that is most important, not the quantity!
· A third method of promotion is to Advertise in eZines. This method has some cost involved. Most eZines charge for their advertising space. However, you can expose your affiliate links to large numbers of targeted prospects using this approach. Imagine if the eZine has a list of 10,000 people. You’d immediately be able to reach 10,000 quality leads with your one advertisement! If it's in your budget, this may be your best bet. Just remember to always use your affiliate link in your ads.
As I am sure you can see by now, not having your own website should not stop you from having a successful online business. Most of the strategies we have discussed here can be done without spending a single dime. Now is the time for action; pick your product, join up, and start building your own profitable business!
http://www.freedom.ws/glenno
Friday, April 13, 2007
Resale Right Products - How Do You Choose?
Copyright © Glenn Jones
http://www.Extreme-Profits.com
Resale rights are quite popular these days. They have become great alternatives to actually creating your own products. You won’t have to spend time, money and efforts in preparing some products to sell. And since these resale rights products will be sold to quite a number of people, the cost of purchasing the same can be kept at a minimum.
But not all resale rights products are built alike. Some are simply better than others. When you want to dabble in the potentially rewarding world of resale rights marketing, you have to consider some things in order to secure the best deal for your needs and expectations. Let’s take a look at the factors you have to look out for to guarantee success with resale rights offers.
· Look for products that offer fresh content and offer unrestricted resale rights. There are people who are interested in only producing products. They’d rather leave the marketing aspect of the business to their customers. These people produce products and sell them with resale rights. And since these products are fresh, they will have greater appeal and value in the market place.
· Avoid products that are not relevant. The longer the information has been around, the less value it will have for your potential customers. You want products that are still experiencing good sales on the Internet. If you see similar products for sell, chances are that this product has outlived its ability to produce for you. This type of product might however, be used as a "free gift" to reward people who sign up for your newsletter.
· If at all possible, choose products that are only going to be sold to a limited number of people. Everyone else that buys the same products is now your direct competition! You will probably have to pay more for a restricted product; however, your profit should be higher. Do you want to compete with 20 people or 200? Weigh the pros and cons and then go for it.
· The private label rights products you purchase should be unrestricted. You want a product you can alter and brand, as your own. Why? You may need to alter the product to fit your niche. Private label rights allow you to not only alter the product, but you may want to combine one or more products to develop your own special report or even an eBook. By purchasing two or more similar products with private label rights you can produce a totally new product that is fresh and innovative. Fresh content means greater sales for you!
What is the bottom line? With the right resale rights product, you have the potential to earn a substantial income. It’s just a matter of doing your homework and then finding the most favorable deal for you. If you will implement the strategies we have discussed, you will be well on your way to becoming a successful Internet marketer. Don't be afraid to get out there and find the private label products that are a fit for your niche audience.
http://www.Extreme-Profits.com
Resale rights are quite popular these days. They have become great alternatives to actually creating your own products. You won’t have to spend time, money and efforts in preparing some products to sell. And since these resale rights products will be sold to quite a number of people, the cost of purchasing the same can be kept at a minimum.
But not all resale rights products are built alike. Some are simply better than others. When you want to dabble in the potentially rewarding world of resale rights marketing, you have to consider some things in order to secure the best deal for your needs and expectations. Let’s take a look at the factors you have to look out for to guarantee success with resale rights offers.
· Look for products that offer fresh content and offer unrestricted resale rights. There are people who are interested in only producing products. They’d rather leave the marketing aspect of the business to their customers. These people produce products and sell them with resale rights. And since these products are fresh, they will have greater appeal and value in the market place.
· Avoid products that are not relevant. The longer the information has been around, the less value it will have for your potential customers. You want products that are still experiencing good sales on the Internet. If you see similar products for sell, chances are that this product has outlived its ability to produce for you. This type of product might however, be used as a "free gift" to reward people who sign up for your newsletter.
· If at all possible, choose products that are only going to be sold to a limited number of people. Everyone else that buys the same products is now your direct competition! You will probably have to pay more for a restricted product; however, your profit should be higher. Do you want to compete with 20 people or 200? Weigh the pros and cons and then go for it.
· The private label rights products you purchase should be unrestricted. You want a product you can alter and brand, as your own. Why? You may need to alter the product to fit your niche. Private label rights allow you to not only alter the product, but you may want to combine one or more products to develop your own special report or even an eBook. By purchasing two or more similar products with private label rights you can produce a totally new product that is fresh and innovative. Fresh content means greater sales for you!
What is the bottom line? With the right resale rights product, you have the potential to earn a substantial income. It’s just a matter of doing your homework and then finding the most favorable deal for you. If you will implement the strategies we have discussed, you will be well on your way to becoming a successful Internet marketer. Don't be afraid to get out there and find the private label products that are a fit for your niche audience.
Wednesday, April 04, 2007
Tools For Affiliate marketers
One of the quickest and most efficient ways of earning a living online is Affiliate Marketing. There are several reasons why this is true. First of all, most affiliate programs do not require an enrollment fees. There is no financial investment on the part of the affiliate. Secondly, you do not need any products of your own to sell. Even the sales page, the payment processing, the digital delivery, and the post sales services are all done by the merchant you are selling for. How easy is that?
With this in mind, what will determine your success or failure as an affiliate marketer? You will get out just what you put in. This isn't a free ride. You must commit your time and effort to make this or any other business successful. Success will come to those who work smarter not harder.
Sometimes, this will require an investment on your part. Not all the tools you may need are free. For example, a web host as well as a domain name will cost you some money, however, the benefits of having your own web page far outweigh the cost you will incur. Like anything else, you are going to get what you pay for. Purchase the best products you can afford!
But not everything comes at a high price. There are some tools that will help ensure your affiliate success, at little or no cost to you. Here are five tools to help you get started. Any one of these tools will take your business to the next level. Learn how to use them and reap the monetary benefits! For additional information, just follow the links provided.
1. WordPress is a software program you can download for free and use to create your own blog sites. The words “blogspot” or “livejournal” or “xanga” will not be attached to your URL. You host your blog under its own domain name, or as another page in your main website. As I am sure you know, blogs are great marketing tools. The search engines usually index them quite quickly, and often, they figure prominently in the search engine result pages. They may also provide your main website with the backlinks you need to boost its page ranking. A blog can also be customized to become your main website. The primary advantage of a blog is the convenience you’ll receive when it comes time to publishing your content. Download the WordPress client for free from www.wordpress.com .
2. Is Macromedia Dreamweaver too expensive for your budget? Is Microsoft Front Page is too complicated? Then the NVU Website Creator is a program you might want to consider. This software program streamlines the website creation process through an interface that is easy to use, but still powerful enough to make professional-looking web pages. Download this product for free at www.nvu.com .
3. Another helpful tool is a Backlink Builder. If you’re maintaining your own website, either as a review center for your affiliate program products, or as an affiliate mall, or even as a blog which promotes your digital items, you will need to build backlinks to increase your page ranking. The higher your page rank is, the better chances it will have of appearing in the first few pages of search engine results which means more customers visiting your site. Don’t know where to start? Use the free tool available at www.webconfs.com/backlink-builder.php to discover all the places where you can provide links to your website.
4. Choosing the right keywords for your web site can mean the difference between success or failure. Keywords are the primary ingredients of any search engine optimization (SEO) campaign. You use them for your meta tags, your h1 tags, your ALT tags, your page title, and your content. You will even use them for the articles you will submit to article directories. The proper use of keywords will result in a more efficient indexing of your website by the search engine spiders. Since up to 80% of the traffic to your web site comes from the search engines, keywords become one of the most essential aspects of your site building efforts. Where do you find the best keywords? Go to www.nichebot.com and use their powerful tools to find profitable the keywords related to your affiliate products.
5. Although not one of the most fun things you need to do, you will need to study your website’s statistics. This is the only way you will know what is working and what may need to be changed. This can be done by simply copying and pasting a code on your web site. Go to www.statcounter.com to get in-depth reports about the performance of your website. This is a simple, easy to use tool.
Any one of these tools will improve your performance as an affiliate. And the fact that they all come at little or no charge makes them even better. These tools and strategies will only work if you use them. Don't just settle for being good, strive to be the very best!
With this in mind, what will determine your success or failure as an affiliate marketer? You will get out just what you put in. This isn't a free ride. You must commit your time and effort to make this or any other business successful. Success will come to those who work smarter not harder.
Sometimes, this will require an investment on your part. Not all the tools you may need are free. For example, a web host as well as a domain name will cost you some money, however, the benefits of having your own web page far outweigh the cost you will incur. Like anything else, you are going to get what you pay for. Purchase the best products you can afford!
But not everything comes at a high price. There are some tools that will help ensure your affiliate success, at little or no cost to you. Here are five tools to help you get started. Any one of these tools will take your business to the next level. Learn how to use them and reap the monetary benefits! For additional information, just follow the links provided.
1. WordPress is a software program you can download for free and use to create your own blog sites. The words “blogspot” or “livejournal” or “xanga” will not be attached to your URL. You host your blog under its own domain name, or as another page in your main website. As I am sure you know, blogs are great marketing tools. The search engines usually index them quite quickly, and often, they figure prominently in the search engine result pages. They may also provide your main website with the backlinks you need to boost its page ranking. A blog can also be customized to become your main website. The primary advantage of a blog is the convenience you’ll receive when it comes time to publishing your content. Download the WordPress client for free from www.wordpress.com .
2. Is Macromedia Dreamweaver too expensive for your budget? Is Microsoft Front Page is too complicated? Then the NVU Website Creator is a program you might want to consider. This software program streamlines the website creation process through an interface that is easy to use, but still powerful enough to make professional-looking web pages. Download this product for free at www.nvu.com .
3. Another helpful tool is a Backlink Builder. If you’re maintaining your own website, either as a review center for your affiliate program products, or as an affiliate mall, or even as a blog which promotes your digital items, you will need to build backlinks to increase your page ranking. The higher your page rank is, the better chances it will have of appearing in the first few pages of search engine results which means more customers visiting your site. Don’t know where to start? Use the free tool available at www.webconfs.com/backlink-builder.php to discover all the places where you can provide links to your website.
4. Choosing the right keywords for your web site can mean the difference between success or failure. Keywords are the primary ingredients of any search engine optimization (SEO) campaign. You use them for your meta tags, your h1 tags, your ALT tags, your page title, and your content. You will even use them for the articles you will submit to article directories. The proper use of keywords will result in a more efficient indexing of your website by the search engine spiders. Since up to 80% of the traffic to your web site comes from the search engines, keywords become one of the most essential aspects of your site building efforts. Where do you find the best keywords? Go to www.nichebot.com and use their powerful tools to find profitable the keywords related to your affiliate products.
5. Although not one of the most fun things you need to do, you will need to study your website’s statistics. This is the only way you will know what is working and what may need to be changed. This can be done by simply copying and pasting a code on your web site. Go to www.statcounter.com to get in-depth reports about the performance of your website. This is a simple, easy to use tool.
Any one of these tools will improve your performance as an affiliate. And the fact that they all come at little or no charge makes them even better. These tools and strategies will only work if you use them. Don't just settle for being good, strive to be the very best!
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