Do You Know Why Your Website Doesn't Work?
Copyright © Glenn Jones
http://www.Extreme-Profits.com
There are any number of reasons why a web page, ezine, blog, or sales copy just doesn’t give us the results we desire. Today I am going to talk about some of the most overlooked problems and give you solutions you can implement.
By being the owner of an e-business you have to rely on your web pages to represent you and your products to your potential customers. You only have the one chance to make the right first impression.
Let me put this in perspective. If you visit the grocery store down the street you can hear the relaxing music being played over the speaker system, the floors are clean and you can smell freshly baked bread coming from the oven. A sample of cheese or a cookie tastes great. Every isle is well marked and well lighted. You relax and enjoy your shopping experience. What you say and do with your web page has to convey all the same feelings and evoke the same responses from your “shoppers”. It doesn’t matter if you are selling the best service or product in the world if you cant get visitors to enter your website and stay long enough to see and hopefully buy your product.
What keeps people out? I am glad you asked. There are several possibilities but lets look at these three: Color, Clutter, and feelings of insecurity.
First of all color is one of the most powerful tools available to set the mood of your site and provoke an emotional response. The colors you choose to use will have an impact on your visitors. Not only that, but different cultures respond to the same colors differently. Know who your primary customers are. A person from the United States would see yellow and think “cowardice” while for a person from Japan yellow points to the “future”.
Okay lets look at some specific colors:
· RED - creates excitement, used to express passion, speed or danger.
· BLUE- the most popular color. Builds trust and conveys reliability.
· ORANGE- triggers playfulness and child-like behavior
· GREEN- associated with trees and grass. Means growth and abundance.
· PURPLE- images of royalty and dignity.
· PINK- associated with femininity, softness and nurturing.
· WHITE- evokes idea of cleanliness, purity, and youthfulness. (Works best for website backgrounds)
· BLACK- triggers thought of the “dark side”, evokes mystery and seduction.
There are many more examples, but just understand that color choice is important. Let me also add that it is best if you do not use more than three colors on a page. Research has shown that the human brain can better remember things grouped in threes. This is a basic human phenomenon. The rule of three also can be applied to the number of fonts used on a page or the number of different elements being introduced.
Let’s talk now about clutter. Anything that distracts your visitors from making an informed decision to buy your product or service is clutter. Some of the top frustrations from a recent poll were:
1. Pop-up Boxes
2. Banner Ads
3. Congested web page
4. Poor navigation tools
5. Slow Load Time
All of these complaints drive your customers to your competition. If it doesn’t add clarity and support your process of moving your customer to buy, then leave it out. Keep focused on your goal.
Good navigation tools help make it easier for your visitors to move from page to page and find what they are looking for. Keep it simple and uniform. The more elements you add to your page will also slow down how fast your page loads. This is where the “eight second rule” comes into play. Most web searchers will leave a site if it doesn’t load within eight seconds. It has been estimated that 4.3 Billion dollars is lost each year due to this phenomenon! Enough said.
We have discussed color, clutter and now it is time to address the issue of security. This is perhaps the most difficult challenge you face. How do you develop trust with a customer through a web page? If you have followed the suggestions we have already covered it will go a long way toward giving you business a professional look. Some other things to do include:
1. Have an easy, no hassle return policy.
2. Give detailed descriptions of your products. (Pictures)
3. Provide a way to give quick response to questions.
4. State your security policy on each page.
5. Provide testimonials – word of mouth is still a great tool.
6. Send a confirmation e-mail to your customers. You want them to visit again.
This is a vast area of marketing and we have barely scratched the surface. Take the time to look at your store and see if it reflects what you want your prospective visitors to see and know about you. Maybe some of the things we have talked about will help you become the businessperson you know you really are. Best wishes!
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Extreme-Profits.com
-----------------------------------------------------------------
Tuesday, October 24, 2006
Monday, October 23, 2006
Empowerism - Why All the Buzz?
Copyright © Glenn Jones
http://www.Extreme-Profits.com
Empowerism – Why All the Buzz?
Started in 1998 by Janet Wilson, Empowerism has become one
of the Internets more successful businesses. This success didn’t
happen by accident. There are some guiding principles that have
contributed to make this particular business plan work better than
most.
Do you remember the old saying that if you give a man a fish you
have fed him for today, but if you teach him how to fish, you have
fed him for a lifetime? Well that philosophy is exemplified in the
Empowerism Business Plan. They know that in order for them to
be successful, their members must succeed too. One of the ways
they do that is by providing the knowledge and tools to become
a “better fisherman”. The more you know and understand your
Internet business, then the greater your potential for success.
Training in a variety of subjects is available. The following
is a partial list:
“Everything you need to know to operate your computer and
to use the Internet. How to power your computer off and on.
How to use Windows and Window Explorer. How to use your
mouse buttons. How to read and use computer menus and
sub-menus. How to create a folders download files, find files
in Windows Explorer, open Zip files, copy a pieces of text, paste
pieces of text, copy files, paste files in another directory, create
shortcuts, change screen resolutions. How to understand and
deal with computer hoaxes and viruses. How to set up Internet
and email settings. How to select and deal with your Internet
Service Provider. Dealing with passwords, email addresses, POP3
Servers, SMTP Servers, FTP, Telnet and NNTP Servers. How to set up
Computer and Internet preferences. Email terms, Outlook Express
and Netscape Setups, Email security issues, dealing with
attachments and email filters, junk mail, privacy, encryption
and digital IDS, and web based email. How about SPAM, Plug-Ins
and finding free stuff on the Internet? Making web pages.
Downloading and sending images. Setting up your printer,
using it and making it interact with the Internet and other uses.
Newbie Tutorials, Glossaries of Terms, Search Engine use.
Beginning, intermediate and advanced Domain Name usage.
Beginning, intermediate and advanced HTML and Website Design.
How to make and use banners including banner design and
exchanges. How to use Mirror and Doorway Pages, Email Marketing
and Safe lists. All about Auto-Responders. Use of Internet
languages including Java, Java script, CGI, Pearl and Cookies
and Tracking Tools”
Even a seasoned veteran could benefit from the resources provide.
In addition to these learning opportunities, subscribers can also
benefit from “Excellence Magazine”. This resource is loaded
with up to the minute reports and as well as motivational Articles
that help you to succeed in business as well as in other areas
of your life too. This resource alone may be worth the membership dues.
We have looked at the training resources provided by Empowerism,
but what about the monetary side of this business? I’m glad you asked.
Empowerism uses a proven system to help you build your down line
of subscribers. They Employ a 3X9 matrix system that pays you
to the ninth level. You are given the opportunity to build an opt-in
subscriber list that can pay you hundreds if not thousands of
dollars per month. Since 2004, Empowerism has paid out over
$10 million dollars! By utilizing a state of the art Autoresponder
system, it has become even easier to build you business. (For
more information about Autoresponders visit: http://extreme-profits.blogspot.com ) Upon becoming a member, you are also given up to 50 leads per month.
Additional leads may be purchased at a nominal fee. This can
only result in rapid growth for you and for Empowerism.
What is it that causes such a buzz when you mention Empowerism?
Let me summarize:
An affordable Internet business with exceptional service
A unique and profitable compensation plan
Quality opt-in leads that are SPAM free
State of the art Autoresponder service
Content based training tool
24/7 support to help you succeed
I am sure you will agree that the buzz about Empowerism is warranted.
Sources:
http://www.huntingvenus.com
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Extreme-Profits.com
Copyright © Glenn Jones
http://www.Extreme-Profits.com
Empowerism – Why All the Buzz?
Started in 1998 by Janet Wilson, Empowerism has become one
of the Internets more successful businesses. This success didn’t
happen by accident. There are some guiding principles that have
contributed to make this particular business plan work better than
most.
Do you remember the old saying that if you give a man a fish you
have fed him for today, but if you teach him how to fish, you have
fed him for a lifetime? Well that philosophy is exemplified in the
Empowerism Business Plan. They know that in order for them to
be successful, their members must succeed too. One of the ways
they do that is by providing the knowledge and tools to become
a “better fisherman”. The more you know and understand your
Internet business, then the greater your potential for success.
Training in a variety of subjects is available. The following
is a partial list:
“Everything you need to know to operate your computer and
to use the Internet. How to power your computer off and on.
How to use Windows and Window Explorer. How to use your
mouse buttons. How to read and use computer menus and
sub-menus. How to create a folders download files, find files
in Windows Explorer, open Zip files, copy a pieces of text, paste
pieces of text, copy files, paste files in another directory, create
shortcuts, change screen resolutions. How to understand and
deal with computer hoaxes and viruses. How to set up Internet
and email settings. How to select and deal with your Internet
Service Provider. Dealing with passwords, email addresses, POP3
Servers, SMTP Servers, FTP, Telnet and NNTP Servers. How to set up
Computer and Internet preferences. Email terms, Outlook Express
and Netscape Setups, Email security issues, dealing with
attachments and email filters, junk mail, privacy, encryption
and digital IDS, and web based email. How about SPAM, Plug-Ins
and finding free stuff on the Internet? Making web pages.
Downloading and sending images. Setting up your printer,
using it and making it interact with the Internet and other uses.
Newbie Tutorials, Glossaries of Terms, Search Engine use.
Beginning, intermediate and advanced Domain Name usage.
Beginning, intermediate and advanced HTML and Website Design.
How to make and use banners including banner design and
exchanges. How to use Mirror and Doorway Pages, Email Marketing
and Safe lists. All about Auto-Responders. Use of Internet
languages including Java, Java script, CGI, Pearl and Cookies
and Tracking Tools”
Even a seasoned veteran could benefit from the resources provide.
In addition to these learning opportunities, subscribers can also
benefit from “Excellence Magazine”. This resource is loaded
with up to the minute reports and as well as motivational Articles
that help you to succeed in business as well as in other areas
of your life too. This resource alone may be worth the membership dues.
We have looked at the training resources provided by Empowerism,
but what about the monetary side of this business? I’m glad you asked.
Empowerism uses a proven system to help you build your down line
of subscribers. They Employ a 3X9 matrix system that pays you
to the ninth level. You are given the opportunity to build an opt-in
subscriber list that can pay you hundreds if not thousands of
dollars per month. Since 2004, Empowerism has paid out over
$10 million dollars! By utilizing a state of the art Autoresponder
system, it has become even easier to build you business. (For
more information about Autoresponders visit: http://extreme-profits.blogspot.com ) Upon becoming a member, you are also given up to 50 leads per month.
Additional leads may be purchased at a nominal fee. This can
only result in rapid growth for you and for Empowerism.
What is it that causes such a buzz when you mention Empowerism?
Let me summarize:
An affordable Internet business with exceptional service
A unique and profitable compensation plan
Quality opt-in leads that are SPAM free
State of the art Autoresponder service
Content based training tool
24/7 support to help you succeed
I am sure you will agree that the buzz about Empowerism is warranted.
Sources:
http://www.huntingvenus.com
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Extreme-Profits.com
Thursday, October 19, 2006
Autoresponder - Useful Tool or Just Another Gimmick
Copyright © Glenn Jones
http://www.Extreme-Profits.com
(Autoresponder – Useful Tool or Just Another Gimmick
If you are anything like me, trying to make your Internet business take
off with a very limited budget, then you will undoubtedly hear of
the Autoresponder. Before you spend those limited resources, there
are a few things you need to understand in order to make an informed
decision.
Let’s begin by getting on the same page. An Autoresponder, for the
purposes of this article, is defined as a computer program used to give
a pre-written response to an e-mail message. If you have ever tried to
respond to several e-mails in a timely fashion you know how time
consuming and frustrating that can be. You don’t want to loose a
potential new customer, but you have a hundred other things screaming
for your attention too!
Enter the Autoresponder. Most Autoresponders today have the capability
of responding to every e-mail you receive with a personalized message in
a matter of seconds. Think of the timesavings. This is just one of the benefits
you will discover. The sky is the limit when you begin to review the options
available to the savvy businessman or woman. Here is an abbreviated
list of the features available:
Unlimited follow-up messages to perspective customer
The ability to track all messages – great to see what is working
Easy access to database to update or change your outgoing messages
Spam filters - a must in today’s marketplace
Management of bounce-back messages
Compile and send you activity reports
Compose and send e-mails to everyone on a list from any computer
Use templates provided or create your own format
Track the click-through links on your web site
And the list of options goes on and on. How were we ever able to live without
this. The possibilities are limited only by your imagination.
If like me, you have decided that an Autoresponder is a must have addition
to your marketing toolbox, then there is just one more thing to decide:
what is the best way to acquire your Autosender?
If you have the funds available, the time, and the technical know-how,
then you can purchase the programming and customize it to fit your own
business needs. When your business has grown large enough this will
probably is a viable option.
An alternative is to use the services of an ASP (Application Service Provider).
For a nominal monthly fee, you gain access to all the Autoresponder features.
The programming is kept on the host’s computer system. They maintain the
infrastructure and update the programming. You gain access to the system through
your computer via a web-based control panel. If you are just starting out with
your e-business this may be your best option.
The Autoresponder isn’t the answer for all businesses or for all the challenges
you will face, however, I am convinced that if used properly, the Autoresponder
can help you grow your business faster and in a more systematic way. There are
just too many benefits to ignore the Autoresponder or write it of as just another gemick
)
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Extreme-Profits.com
Copyright © Glenn Jones
http://www.Extreme-Profits.com
(Autoresponder – Useful Tool or Just Another Gimmick
If you are anything like me, trying to make your Internet business take
off with a very limited budget, then you will undoubtedly hear of
the Autoresponder. Before you spend those limited resources, there
are a few things you need to understand in order to make an informed
decision.
Let’s begin by getting on the same page. An Autoresponder, for the
purposes of this article, is defined as a computer program used to give
a pre-written response to an e-mail message. If you have ever tried to
respond to several e-mails in a timely fashion you know how time
consuming and frustrating that can be. You don’t want to loose a
potential new customer, but you have a hundred other things screaming
for your attention too!
Enter the Autoresponder. Most Autoresponders today have the capability
of responding to every e-mail you receive with a personalized message in
a matter of seconds. Think of the timesavings. This is just one of the benefits
you will discover. The sky is the limit when you begin to review the options
available to the savvy businessman or woman. Here is an abbreviated
list of the features available:
Unlimited follow-up messages to perspective customer
The ability to track all messages – great to see what is working
Easy access to database to update or change your outgoing messages
Spam filters - a must in today’s marketplace
Management of bounce-back messages
Compile and send you activity reports
Compose and send e-mails to everyone on a list from any computer
Use templates provided or create your own format
Track the click-through links on your web site
And the list of options goes on and on. How were we ever able to live without
this. The possibilities are limited only by your imagination.
If like me, you have decided that an Autoresponder is a must have addition
to your marketing toolbox, then there is just one more thing to decide:
what is the best way to acquire your Autosender?
If you have the funds available, the time, and the technical know-how,
then you can purchase the programming and customize it to fit your own
business needs. When your business has grown large enough this will
probably is a viable option.
An alternative is to use the services of an ASP (Application Service Provider).
For a nominal monthly fee, you gain access to all the Autoresponder features.
The programming is kept on the host’s computer system. They maintain the
infrastructure and update the programming. You gain access to the system through
your computer via a web-based control panel. If you are just starting out with
your e-business this may be your best option.
The Autoresponder isn’t the answer for all businesses or for all the challenges
you will face, however, I am convinced that if used properly, the Autoresponder
can help you grow your business faster and in a more systematic way. There are
just too many benefits to ignore the Autoresponder or write it of as just another gemick
)
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Extreme-Profits.com
Tuesday, October 17, 2006
Do you have what it takes to be an e-entrepreneur?
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"
These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.
The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.
More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.
I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?
For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.
I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.
Article excerpted from "Dotcomology":
Don't Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You've Read This Groundbreaking Document...
Click Here to Discover "Dotcomology" Now!
Terms
Disclaimer
Privacy
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"
These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.
The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.
More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.
I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?
For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.
I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.
Article excerpted from "Dotcomology":
Don't Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You've Read This Groundbreaking Document...
Click Here to Discover "Dotcomology" Now!
Terms
Disclaimer
Privacy
Monday, October 16, 2006
A View From the Mountaintop
Copyright © Glenn Jones
http://www.Extreme-Profits.com
So you woke up one morning and said “I want to have my
own business on the internet!” At that point you remembered
you didn’t know anything about Internet marketing, web site
construction, advertising, or even where to start. What began
as a “walk in the park”, now looks more like an “uphill battle”!
Don’t despair!! The fact that you are reading this article is proof
you are on the right track, and there is help available. If you will
follow a few simple steps and keep your eyes on your goal, your
dream can still be realized.
First off let me say that the only way to climb a mountains is by taking
one step at a time. The same is true for your Internet business. A good
first step is to start by using the knowledge and experience of others.
Find a reputable guide with a proven record of success to lead you
through the process. They can help you avoid the mistakes they have
made along the way and save you time, money, and a lot of unnecessary
headaches. Don’t reinvent the wheel!!
The second thing you will need on your journey to having a prosperous
and thriving Internet business is an open mind and a willingness to learn.
Don’t be overwhelmed by all the technology and jargon. You don’t have
to know everything right now to be a success! Just know that it works
for others and it will work for you too! Knowledge will come with
patience and practice. Never stop learning. Commit to learning at least
one new thing every day.
Copyright © Glenn Jones
http://www.Extreme-Profits.com
So you woke up one morning and said “I want to have my
own business on the internet!” At that point you remembered
you didn’t know anything about Internet marketing, web site
construction, advertising, or even where to start. What began
as a “walk in the park”, now looks more like an “uphill battle”!
Don’t despair!! The fact that you are reading this article is proof
you are on the right track, and there is help available. If you will
follow a few simple steps and keep your eyes on your goal, your
dream can still be realized.
First off let me say that the only way to climb a mountains is by taking
one step at a time. The same is true for your Internet business. A good
first step is to start by using the knowledge and experience of others.
Find a reputable guide with a proven record of success to lead you
through the process. They can help you avoid the mistakes they have
made along the way and save you time, money, and a lot of unnecessary
headaches. Don’t reinvent the wheel!!
The second thing you will need on your journey to having a prosperous
and thriving Internet business is an open mind and a willingness to learn.
Don’t be overwhelmed by all the technology and jargon. You don’t have
to know everything right now to be a success! Just know that it works
for others and it will work for you too! Knowledge will come with
patience and practice. Never stop learning. Commit to learning at least
one new thing every day.
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